Rocheda Bartley: Passion for PR

Who is Rocheda Bartley?

Guided by the statement ‘do it with passion or not at all’, Rocheda Bartley is a public relations professional who describes herself as conscientious, versatile, and open-minded (embrace change). These are the characteristics as well as always improving her craft, that sets her apart from her colleagues in the industry.

Rocheda graduated from the University of the West Indies with a Bachelor of Arts in Journalism and has worked as a journalist at the Jamaica Gleaner until her transition to public relations in 2020 where she worked as public relations and marketing coordinator at Creative Brand and Concepts Limited.

Passion: Communication

Rocheda is of the belief that clear and effective communication can solve many of our problems and arming ourselves with the right information will lead to better choices.

With this viewpoint, she pursues a career in media to help others and herself solve problems. Starting out as a journalist, Rocheda used her skills to assist her reading to make informed decisions in important life areas such as financial management and health. This is where her appreciation for public relations developed, and she made the transition as this will be the area where her problem-solving skills would be most impactful.

Rocheda now applies her public relations assets in working with the government of Jamaica as a public relations officer.

Brand Rocheda!

Branding herself as a storyteller, Rocheda knows how to capture the attention of her audience and stimulate their imagination. There is always something to share and in public relations, without a storyline, there is no story. Her art of storytelling allows her to create stories and news when there is no news.

Her advice to upcoming public relations professionals is to be open-minded, be willing to learn and be willing to make mistakes.

Listen Butterfly Effect: Episode 1